Privacy Policy | Flow Of Elements

Introduction

Flow Of Elements is a cross-border retailer of crystal bracelets and related accessories, serving customers in the United States, United Kingdom, Canada, and Australia. This policy applies to all personal data processed through our website, email communications, and customer-support channels.

Information We Collect

We collect the information you provide directly: your name, email address, shipping and billing address, phone number, and order details when you create an account or place an order.

We collect payment information necessary to process your purchase. Card details are handled by our payment processors (Stripe and PayPal) and are never stored on our own servers.

We automatically collect limited technical data through cookies and similar technologies, including device type, browser, pages viewed, and approximate location. See Cookies & Tracking below.

How We Use Your Information

To fulfil and deliver your orders, including processing payments, arranging shipping, and sending order confirmations.

To provide customer support and respond to your enquiries.

To improve our website, products, and the experience we offer.

With your consent, to send marketing emails about new arrivals and offers. You can withdraw consent at any time via the unsubscribe link in any message.

Legal Basis for Processing (GDPR)

Where the UK/EU GDPR applies, we rely on the following legal bases: performance of a contract to process orders; your consent for marketing communications and non-essential cookies; and our legitimate interest in securing our site and understanding how it is used, balanced against your rights.

You may withdraw consent or object to legitimate-interest processing at any time, without affecting the lawfulness of processing already carried out.

Cookies & Tracking

We use cookies to keep your cart active, remember preferences, and measure site performance. We use Google Analytics 4 with Consent Mode v2, which withholds analytics cookies until you grant consent through our cookie banner.

You can manage or withdraw cookie consent at any time through the banner or your browser settings.

How We Share Your Information

Payment processors (Stripe, PayPal) to take payment.

Shipping carriers (Yanwen and YunExpress) to deliver your order internationally.

Our email platform (Klaviyo) to send the communications you have signed up for.

Authorities where required by law. We do not sell your personal data.

International Data Transfers

As a cross-border business, your data may be transferred to and processed in countries outside your home jurisdiction, including the United States and China, where our operations are based. We use appropriate safeguards consistent with applicable law for such transfers.

Data Retention

We keep your account and order data for as long as needed to provide our services and to meet legal, accounting, and tax obligations, then delete or anonymise it. Typically this is up to seven years after your last interaction, or sooner where you request deletion and no retention obligation applies.

Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data, and to restrict or object to certain processing. UK/EU residents also have the right to lodge a complaint with a supervisory authority.

To exercise any right, contact us at support@flowofelements.com. We respond within the timeframes required by law.

Non-Medical Disclaimer

Flow Of Elements products are accessories intended for personal enjoyment and self-expression. Any sense of calm or focus they may accompany is a personal experience, not a health claim.

Not a medical product

Our jewellery is decorative and intended for personal enjoyment and self-expression. It is not a substitute for professional medical advice, diagnosis, or treatment. References to the energies or qualities associated with crystals reflect cultural and spiritual traditions and are provided for inspiration only.

Data Security

We use encryption in transit (HTTPS), access controls, and monitored infrastructure to protect your data. No method of transmission or storage is completely secure, but we work continuously to protect your information.

Children's Privacy

Our site is not directed to children under 16, and we do not knowingly collect their personal data. If you believe a child has provided us data, contact us and we will delete it.

Changes to This Policy

We may update this policy from time to time. Material changes will be reflected by the 'Last updated' date above and, where appropriate, notified by email.

Contact Us

Questions about this policy or your data? Email support@flowofelements.com. Our business contact details are also listed in the footer of this website.